1. Run promotions<\/strong><\/p>\n\n\n\n Promotions are an excellent way to engage customers and make them feel valued and special. This feeling is likely to influence their purchase decisions positively.<\/p>\n\n\n\n There is a wide variety of promotions that restaurants can run that are incredibly effective. Not only do they encourage new customers to visit, but they are also a great way of enticing old customers to return to your restaurant.<\/p>\n\n\n\n Some common promotion types that restaurants can run include:<\/p>\n\n\n\n Deals<\/strong> \u2013 Offer best-tasting group meals, group specials, and more. It entices people to invite their friends and families.<\/p>\n\n\n\n Combos<\/strong> \u2013 1 burger + 1 drink + 1 dessert packages are a popular example. A FastCasual study has shown that people prefer combo meals over single menu items.<\/p>\n\n\n\n Discounts<\/strong> \u2013 People welcome the idea of spending money on discounted food, especially if it\u2019s the food they\u2019ve been craving.<\/p>\n\n\n\n Loyalty programs<\/strong> \u2013 On top of attracting new customers, they improve customer retention rates.<\/p>\n\n\n\n 2. Allow online orders<\/strong><\/p>\n\n\n\n Many customers would choose the former between a restaurant that allows online orders and a restaurant that doesn\u2019t. It\u2019s safer and more convenient for customers \u2014 an advantage particularly sought-after in the era of social distancing.<\/p>\n\n\n\n Additionally, online ordering can help your restaurant cater to customers better and offer highly customizable menus. It\u2019ll lead to increased customer loyalty, reduced costs (if you use an in-house online ordering system), and higher customer spending.<\/p>\n\n\n\n 3. Take advantage of social media<\/strong><\/p>\n\n\n\n As of 2021, the digital population is 4.66 billion \u2014 roughly 59% of the worldwide population. If your restaurant has no social presence, you\u2019re denying yourself access to this large group of people.<\/p>\n\n\n\n Social media attracts more customers to your restaurant by increasing your popularity, generating more traffic to your website, and improving customer service. It also attracts your target audience.<\/p>\n\n\n\n Social media marketing strategies for your restaurant boil down to engaging with your audience. You can encourage user-generated content, strive to get and maintain a positive online reputation, and offer social media promos.<\/p>\n\n\n\n 4. Offer free WiFi<\/strong><\/p>\n\n\n\n Concerning the point above, you\u2019re closing the door on customers if you don\u2019t offer free WiFi. If the restaurant across the street provides customers access to the internet, they\u2019re highly likely to go there for their meals.<\/p>\n\n\n\n The digital workforce, for example, tends to prefer restaurants that have WiFi service. For them, if a restaurant doesn\u2019t offer WiFi, they won\u2019t go inside. Here are the benefits of providing free WiFi at your restaurant:<\/p>\n\n\n\n Attracts groups \u2013<\/strong> Free WiFi is especially attractive to people who work together.<\/p>\n\n\n\n Increases sales \u2013<\/strong> The longer people stay at your restaurant, the more meals they buy.<\/p>\n\n\n\n Allows customers to pay using e-wallets \u2013<\/strong> An increasing number of people use e-wallets and other digital payments methods. Examples are Apple Pay and AliPay. 5. Offer email marketing incentives<\/strong><\/p>\n\n\n\n Email marketing has staggeringly high returns and is one of the most effective marketing mediums you can use.<\/p>\n\n\n\n More customers will come to your restaurant and sign up for your email marketing campaign if you offer email marketing incentives. It also gives you an edge over your competitors. If you compare your restaurant with a competitor that doesn\u2019t provide email marketing incentives, you\u2019ll be the winner.<\/p>\n\n\n\n Email marketing also allows you to build a personal connection with your existing customers. This can result in satisfied and happier customers. And the more pleased your current customers are, the higher the likelihood of them recommending you via word of mouth.<\/p>\n\n\n\n Here are some tips that can help you with restaurant email marketing:<\/p>\n\n\n\n Present a lead magnet \u2013<\/strong> These are free stuff like e-books and newsletters. It\u2019s also an excellent idea to offer a free treat to your audience.<\/p>\n\n\n\n Use photos \u2013<\/strong> Photos make emails visually appealing. And as a restaurant, this will entice people to read your emails and make them want to order food from you.<\/p>\n\n\n\n Add contact information \u2013 <\/strong>Always make it easy for your customers to reach you.<\/p>\n\n\n\n Craft your emails for your target audience \u2013<\/strong> Compose a compelling and click-worthy title, and add a personal touch to your messages.<\/p>\n\n\n\n 6. Ask for customer feedback and implement it<\/strong><\/p>\n\n\n\n Customer feedback refers to your customers\u2019 thoughts about your restaurant. Whether written or verbal, it matters because it details your customers\u2019 experience with your products and services. And it\u2019s how you can improve your operations as you move forward.<\/p>\n\n\n\n For those reasons, you have to ask for customer feedback. Distribute feedback forms, call, or send transactional emails. And make sure you\u2019re going to follow up on their responses. Otherwise, they\u2019ll get discouraged from giving you feedback the next time around.<\/p>\n\n\n\n 7. Collaborate with local businesses<\/strong><\/p>\n\n\n\n Teaming up with local businesses is an excellent way to get more restaurant customers. The beauty of it is that it benefits your restaurant, and it helps their business, as well.<\/p>\n\n\n\n There are many ways you can approach this. Among the most effective ways is to provide catering services to local businesses.<\/p>\n\n\n\n For example, you can provide meals during an event that a local business is about to host. You may also offer your restaurant\u2019s location as a venue.<\/p>\n\n\n\n 8. Host major events<\/strong><\/p>\n\n\n\n Hosting major events grants your restaurant an opportunity to socialize. And with that opportunity, you can expand your professional network and grow your customer base. A one-time event can help you meet new people. If you host major events regularly, you can build lasting relationships with communities around your city.<\/p>\n\n\n\n Additionally, hosting major events benefits your business beyond getting new customers. It also boosts your sales, helps maximize your non-peak times, and allows you to outperform your competitors.<\/p>\n\n\n\n A major restaurant event worth hosting is a holiday-themed one like a Christmas dinner. Other restaurant event ideas include decade nights, sports events, and celebrity meetups.<\/p>\n\n\n\n 9. Reach out to influencers<\/strong><\/p>\n\n\n\n Marketers invest in influencer marketing to help them reach a target audience. For this reason, you need to consider contacting influencers to attract more people to your restaurant.<\/p>\n\n\n\n The benefits of influencer marketing are endless. It is a cost-effective marketing medium that improves your restaurant\u2019s social presence and creates more buzz.<\/p>\n\n\n\n Below are ways in which you can take advantage of restaurant influencer marketing:<\/p>\n\n\n\n Use Instagram business \u2013<\/strong> Instagram has emerged as a giant player in the world of influencer marketing, and it\u2019s a top choice for restaurant businesses.<\/p>\n\n\n\n Choose a suitable influencer \u2013<\/strong> Look for influencers who share the same values as your brand. Then, build a long-term relationship with them.<\/p>\n\n\n\n Give your chosen influencer a \u201cbehind the scenes\u201d tour \u2013 <\/strong>This will help them understand your restaurant, you, and your audience. As a result, they can create better content.<\/p>\n\n\n\n Grant creative flexibility \u2013<\/strong> Your chosen influencer is the most qualified person when talking to their network. Allow them to promote your restaurant their way.<\/p>\n\n\n\n 10. Focus on local SEO<\/strong><\/p>\n\n\n\n Implementing SEO (Search Engine Optimization) is a wise approach. To take it up a notch, spotlight local SEO or SEO strategies designed to improve your restaurant\u2019s visibility on local search results.<\/p>\n\n\n\n Here are some tips for growing your restaurant using local SEO:<\/p>\n\n\n\n Build a restaurant website and optimize it \u2013 <\/strong>Make your website helpful to your customers. Conduct keyword research, load up on high-quality content, improve page speed, and more.<\/p>\n\n\n\n Use Google Places \u2013<\/strong> It\u2019s Google\u2019s list of businesses for local search. You can find it at the top of search results when users search for local information.<\/p>\n\n\n\n Set up business listings \u2013 <\/strong>Place your restaurant in local directory listings. If your business is already listed, claim the listing or citation and improve it to show accurate information.<\/p>\n\n\n\n Closing Thoughts<\/strong><\/p>\n\n\n\n Refer to these proven tips and secrets on how to get more restaurant customers to attract people to your business. There\u2019s no doubt that growing your restaurant can be challenging. Still, if you\u2019re committed to continually improving your business, you\u2019re going in the right direction.<\/p>\n\n\n\n If you are interested in marketing strategies for your business, do not hesitate to send us your needs via email: contact@yulmaz.com<\/a>. In the meantime,\u00a0don't forget to get our 100% free video training \"The Key Recipe\" to develop\u00a0<\/a>your restaurant in 6 steps.<\/a><\/p>","protected":false},"excerpt":{"rendered":" Establishing a food business isn\u2019t easy. Starting an online bakery, coffee shop, or opening a restaurant can be exceptionally challenging. Tasks such as finding a location, assembling and managing staff, and learning how to get more restaurant customers are all tricky to accomplish.<\/p>","protected":false},"author":1,"featured_media":5335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"Comment obtenir plus de clients dans les restaurants ? 10 conseils et secrets \u00e9prouv\u00e9s - Yulmaz Marketing","description":"La cr\u00e9ation d'une entreprise alimentaire n'est pas facile. Lancer une boulangerie en ligne, un caf\u00e9 ou ouvrir un restaurant peut s'av\u00e9rer exceptionnellement dif"},"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/4822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/comments?post=4822"}],"version-history":[{"count":3,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/4822\/revisions"}],"predecessor-version":[{"id":6258,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/4822\/revisions\/6258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/media\/5335"}],"wp:attachment":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/media?parent=4822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/categories?post=4822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/tags?post=4822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/yulmaz.com\/wp-content\/uploads\/2022\/03\/Promotion-.png\")
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Allows you to learn about the people who enter your restaurant \u2013 <\/strong>When people sign in to your WiFi, you can ask for their names, email addresses, and other information.<\/p>\n\n\n\n![\"\"](\"https:\/\/yulmaz.com\/wp-content\/uploads\/2022\/03\/Commande-en-ligne.png\")
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