In fact, with this one trick \u2013 of which most people know very little about \u2013 you can easily\u2026<\/p>\n\n\n\n
- engage with them online<\/li>
- build a fanbase of loyal customers<\/li>
- help people easily find your business online<\/li>
- And ultimately, attract new customers to your restaurant<\/li><\/ul>\n\n\n\n
\u2026 Without actually giving Google any money. Okay now, enough with all this intriguing mystery. \u201cWhat do I need to do to enjoy the full benefits of Google My Business?\u201d<\/p>\n\n\n\n
Oops, I just gave-away the answer.<\/p>\n\n\n\n
So why use Google My Business for restaurants?<\/strong><\/h2>\n\n\n\n
Because you see, Google is usually the one who can answer most of your questions. But they want to take it one step further and answer all of your questions. They want to become your most trusted adviser. They want you to use it for any query that you might need an answer for. That\u2019s the trend that Google developers and analysts are after.<\/p>\n\n\n\n
But you see, they\u2019ve already started doing it. All you need to do is ask Google whatever you want and the answer will be given to you.<\/p>\n\n\n\n
Even though customers can easily click on the TripAdvisor link to find out more about the menu of Bonefish Grill, Google\u2019s menu display on the above card is the easiest way for people to spot the answer. It\u2019s time-saving.<\/p>\n\n\n\n
So Google\u2019s main goal is to list itself as the main provider of any answer that you may be seeking online \u2013 over the organic search results.<\/p>\n\n\n\n
What about the benefits of Google My Business for you, as a restaurant owner?<\/strong><\/h2>\n\n\n\n
Well, by claiming your Google My Business page and giving Google all the info it needs to list your business online, you not only control the info that appears online\u2026 But you actually gain access to the first search result that people see on the page.<\/p>\n\n\n\n
So considering that Google can turn into your biggest advertising ally and promote your business to people who have otherwise never even heard about your business before\u2026. I\u2019d suggest you jump on board of this winning trend.<\/p>\n\n\n\n
Because that\u2019s where Google is headed. It is committed to become the ultimate \u201cknow-it-all\u201d. For restaurant owners that means that Google will soon become THE ultimate gateway helping your business gain plenty of exposure. And not food portals, like most people seem to believe.<\/p>\n\n\n\n
![\"\"](\"https:\/\/yulmaz.com\/wp-content\/uploads\/2022\/03\/Trafic-google-business.png\")
<\/figure>\n\n\n\nBenefits of Google My Business VS Disadvantages of Food Portals<\/strong><\/strong><\/h2>\n\n\n\n
Food portals help you by showing your business to new clients, right? But then again, you\u2019re NOT the only restaurant owner enlisting his business on these food portals.<\/p>\n\n\n\n
The tricky part is that while at first, you may indeed be receiving a lot of exposure, everyone else who\u2019s listed on those portals receive the same amount of exposure (or even more), too.<\/p>\n\n\n\n
And that\u2019s how you may easily lose your customers. You see, people are easily prompted to check out your competition. They know that they have many restaurant options to choose from. And if your food menu or prices aren\u2019t convenient to them\u2026<\/p>\n\n\n\n
Then they\u2019ll just move on to the next one and visit another restaurant page. And that\u2019s how they\u2019ll easily slip right through your fingers.<\/p>\n\n\n\n
That doesn\u2019t mean that listing your business on food portals is completely damaging. Truth be told, in the beginning, when people don\u2019t know about your restaurant, they can prove quite helpful.<\/p>\n\n\n\n
However, once your business starts to kick it up a notch\u2026 these food portals will most likely change their fee system towards you.<\/p>\n\n\n\n
So while you may end up increasing your sales\u2026 these food portals also increase their fees. And profits.<\/p>\n\n\n\n
In fact, for every order they retain quite the commission. Because that\u2019s their business model: they invest a lot in marketing and advertising, so they need to find a way to recover all the money they\u2019ve invested.<\/p>\n\n\n\n
Whilst still making a helluva profit.<\/p>\n\n\n\n
Top benefits of Google My Business for Restaurants \u2013 why you should do it right away<\/h2>\n\n\n\n
It makes your website stand out from the crowd<\/p>\n\n\n\n
Let\u2019s do a quick test, shall we? Type in your restaurant\u2019s name to check how far up or down the search results page you can find your website. Or how easy it is for your website to actually stand out from the crowd.<\/p>\n\n\n\n
Google helps your business stand out by giving you a card of your own, in a non-competitive space (or real estate, like it\u2019s called by field specialists).<\/p>\n\n\n\n
It lures in new visiting customers to your restaurant<\/p>\n\n\n\n
Your GMB listing is like the fishing bait that helps you hook in new customers. Because by feeding Google with relevant, and helpful information you\u2019re practically paving your way to gaining new customers.<\/p>\n\n\n\n
And get this: even if they may not know the name of your restaurant, but they still search for an Indian restaurant in their area\u2026 Then Google will show them a list of Indian restaurants before listing the organic search results.<\/p>\n\n\n\n
So you still gain valuable real estate, without actually investing in ads.<\/p>\n\n\n\n
This is actually great, from a multilayered standpoint, because you see, they can find out more about your:<\/p>\n\n\n\n
- Restaurant (that is if they\u2019re not familiar with it)<\/li>
- Opening hours (when you\u2019re closed or when you\u2019re open for business, and that\u2019s of special importance during holidays, when some restaurants decide to close up the shop and return)<\/li>
- Customer reviews (you\u2019ll be the first one to know whenever someone posts a review)<\/li>
- Exact location on the map<\/li>
- Or see photos of the place or of the food<\/li>
- Plus they can easily find you on Search and Maps<\/li><\/ul>\n\n\n\n
Not knowing either one of these aspects, as well as reading a bad review can influence your prospects into not setting foot into your restaurant. So make sure you can easily hold a grip over these things. By claiming your listing, you can enjoy the never-ending benefits of Google My Business.<\/p>\n\n\n\n
Dangers of not claiming your Google My Business listing<\/strong><\/h3>\n\n\n\n
Don\u2019t know if you already know this, but most food portals out there can actually generate fake websites for your business, in an attempt to send and process all orders through their websites.<\/p>\n\n\n\n
So by not claiming your Google My Business listing, Google can actually get tricked into listing one of those websites as the main website for your business. And that\u2019s how you may end up paying a lot of fees for food portals. Unfortunately, that strongly qualifies as something from the headache department.<\/p>\n\n\n\n
So why put yourself through that when you can just enjoy the benefits of Google My Business instead?<\/p>\n\n\n\n
Other people might also claim your listing before you do, which would give you even more headaches. If this happens and you have to reclaim your business from someone else, follow these steps.<\/p>\n\n\n\n
How food delivery portals can hijack your brand on GMB and how to stop it<\/strong><\/h2>\n\n\n\n
You might have also noticed random ordering links from different food delivery portals showing up in your GMB business card when you Google your restaurant. That is called brand hijacking and unfortunately, it\u2019s a very common occurrence. What you have to do is to get in touch with the company and ask them to remove their link from your Google My Business listing.<\/p>\n\n\n\n
However, you may encounter replies like:<\/p>\n\n\n\n
- Only Google can remove this (not true).<\/li>
- The person who is in charge of this is on vacation (most likely not true).<\/li>
- If you want the link removed, you also have to quit their portal entirely (not true).<\/li><\/ul>\n\n\n\n
They may ask you to send an email to confirm this step so do that right away and remember to insist that they give you written confirmation that they will indeed remove your restaurant immediately and that they won\u2019t add it again later, which is something they often do.<\/p>\n\n\n\n
If they still refuse to remove your restaurant, use this example of a cease and desist letter that other restaurants from various countries have used.<\/p>\n\n\n\n
Ultimately, if this still doesn\u2019t work, you should consider quitting the platform altogether because the cons outweigh the pros for you.<\/p>\n\n\n\n
Add a \u201cpreferred by this business\u201d link to your Google My Business profile<\/strong><\/h2>\n\n\n\n
Another thing you can do to make it clear you\u2019d prefer people to order directly from your website is to mark your ordering link as \u201cpreferred by this business\u201d on your GMB business card. Here\u2019s how to do that:<\/p>\n\n\n\n
- Sign in to your account and choose the location for which you want to make this change.<\/li>
- Click on the Info tab found in the left-side menu.<\/li>
- Add the desired link in the designated field and click on \u201cApply.\u201d<\/li>
- Once you\u2019ve added it, click on the star next to it to turn it into a \u201cpreferred by this business\u201d link.<\/li><\/ul>\n\n\n\n
So remember: Google is one of the most used search engines in the world today. It\u2019s where nearly everyone starts looking for information online, right? Better yet, it\u2019s like a lamp, lighting the way and driving your customers to your page. Because you can grab their attention even if they\u2019re not actually on your restaurant\u2019s website.<\/p>\n\n\n\n
It\u2019s like granting food portals like GrubHub, Seamless, Eat24, etc., full control over your business. So don\u2019t let them take advantage of your business like this.<\/p>\n\n\n\n
Claim your Google My Business listing or if you\u2019re already using our restaurant ordering system, then we\u2019ll do it for you. Just send us a message and tell us to do so.<\/p>\n\n\n\n
If you are interested in marketing strategies for your business, do not hesitate to send us your needs via email: contact@yulmaz.com<\/a>. In the meantime,\u00a0don't forget to get our 100% free video training \"The Key Recipe\" to develop\u00a0<\/a>your restaurant in 6 steps.<\/a><\/p>","protected":false},"excerpt":{"rendered":"
\u201cGoogle who? Google what?\u201d Said no-one ever, right? With over 5 billion searches conducted each day, Google has become one of the most powerful search engines ever created. Virtually everyone knows about it and uses it.<\/p>","protected":false},"author":1,"featured_media":4982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"Les avantages principaux de Google My Business pour les restaurants - Yulmaz Marketing","description":"\"Google qui ? Google quoi ?\" Personne n'a jamais dit \u00e7a, n'est-ce pas ? Avec plus de 5 milliards de recherches effectu\u00e9es chaque jour, Google est devenu l'un de"},"footnotes":""},"categories":[40],"tags":[],"class_list":["post-4847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/4847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/comments?post=4847"}],"version-history":[{"count":3,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/4847\/revisions"}],"predecessor-version":[{"id":6262,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/4847\/revisions\/6262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/media\/4982"}],"wp:attachment":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/media?parent=4847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/categories?post=4847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/tags?post=4847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}