Pour obtenir plus de r\u00e9servations en ligne, vous devez travailler sur votre pr\u00e9sence en ligne. Premi\u00e8rement, votre site web doit \u00eatre bien con\u00e7u, facile \u00e0 utiliser et \u00e9quip\u00e9 d’un widget de r\u00e9servation de table. Ensuite, vous devez tirer parti de la puissance des m\u00e9dias sociaux, car de plus en plus de clients utilisent ce m\u00e9dia pour r\u00e9server un restaurant en ligne.<\/p>\n\n\n\n
Create an easy-to-use, mobile-friendly website<\/h2>\n\n\n\n
The two major channels users turn to when they need local service is search engine and social media. Potential customers looking for online restaurant bookings on Google or social media platforms are more likely to do so using their mobile devices rather than desktop computers.<\/p>\n\n\n\n
In fact, as early as 2013, 81% of consumers had searched for a restaurant using a mobile device. As the use of mobile devices increases, so does this percentage. Therefore, it\u2019s vital to have a website that looks good and loads fast on mobile phones. These types of sites are referred to as mobile-friendly and responsive websites.<\/p>\n\n\n\n
When your website loads fast, is easy to use, and most importantly, has a well-placed call to action (more on that later), you increase your chances of getting more reservations and sales.<\/p>\n\n\n\n An online table booking widget is a link or button you can add to your site that allows customers to make online restaurant bookings directly from your website. Booking widgets are used by industry top players to increase restaurant bookings. Gone are the days when the customer needed to send an email to your restaurant management for bookings.<\/p>\n\n\n\n Nowadays, new booking widgets have email confirmation, automatic SMS reminders, and can be integrated with your restaurant reservation system software to minimize overbooking and no-shows. With a proper functioning widget, you\u2019ll see a jump in your online restaurant bookings.<\/p>\n\n\n\n Your call to action should tell the customer exactly what to expect when they click on the button. An unclear or ill-placed call to action won\u2019t be as effective; therefore, the action you want visitors to take must be crisp and clear.<\/p>\n\n\n\n Calls to action such as \u201cReserve Now\u201d or \u201cBook a Table Now\u201d work like a charm, and every page of your website would benefit from a clear, visible call to action.<\/p>\n\n\n\n \u2026and add it on every page If you\u2019re wondering how to increase restaurant bookings, know social media can make all the difference. When customers are looking for their next restaurant reservation, they tend to check what others are saying on Facebook and other popular social media sites, as well as on review sites.<\/p>\n\n\n\n In fact, according to a TripAdvisor 2018 survey, 94% of US consumers chose a restaurant to dine in based on online reviews.<\/p>\n\n\n\n Going back to social media, since there are billions of active users on these platforms, leveraging your social media presence can help increase restaurant traffic. Every business is fighting for attention on social media, which makes for increased competition. Therefore, you have to stand out by keeping your social media pages active and engaging.<\/p>\n\n\n\n Pour cela, vous pouvez publier du contenu pertinent et utile sur les plats du menu, les \u00e9v\u00e9nements sp\u00e9ciaux ou les flux en direct de votre environnement professionnel. Si vous n’\u00eates pas s\u00fbr de ce que les clients potentiels ont besoin ou aimeraient voir, essayez d’espionner vos concurrents pour obtenir des id\u00e9es qui vous aideront \u00e0 les surpasser.<\/p>\n\n\n\n Gr\u00e2ce \u00e0 des mises \u00e0 jour r\u00e9guli\u00e8res sur vos pages de m\u00e9dias sociaux, vous rappellerez aux acheteurs potentiels que vous \u00eates toujours en activit\u00e9 et qu’ils peuvent effectuer des r\u00e9servations en ligne \u00e0 tout moment. Vous trouverez ci-dessous une autre strat\u00e9gie essentielle \u00e0 ne pas manquer sur Facebook.<\/p>\n\n\n\n Create a pinned post that sends visitors from your Facebook page directly to a dedicated page on your website where they can reserve a table. After all, the main goal of directing a potential customer to your website is to get more online restaurant bookings.<\/p>\n\n\n\n For people who want to order directly from your Facebook page, you can add our \u201cSee MENU & Order\u201d button that opens a responsive page containing menus, opening hours, directions, and other necessary information without taking the customer off your profile.<\/p>\n\n\n\n If you\u2019re looking for tips on how to make a slow restaurant busy, having special offers integrated into your online reservations will make a difference. Because customers are looking to save money, offering some sort of discount can convince them to experiment with your business.<\/p>\n\n\n\n Though it sounds commonplace, this strategy can help you get new bookings and attract customers to your restaurant during slow hours.<\/p>\n\n\n\n SMS marketing is not a lost art. In fact, it might be one of the best answers to how to get more restaurant reservations. If you\u2019ve been taking phone reservations until now, use the phone numbers you\u2019ve acquired to send your customers irresistible offers if they book a table at your restaurant online.<\/p>\n\n\n\n You can do this especially during periods with less foot traffic to incentivize customers to visit you. Offer them free dessert or a drink on the house if they book a table online. Alternatively, send them a keyword that they can text to a shortcode to get a discount voucher for their next reservation.<\/p>\n\n\n\n If you are interested in marketing strategies for your business, do not hesitate to send us your needs via email: contact@yulmaz.com<\/a>. In the meantime,\u00a0don't forget to get our 100% free video training \"The Key Recipe\" to develop\u00a0<\/a>your restaurant in 6 steps.<\/a><\/p>","protected":false},"excerpt":{"rendered":" Restaurant owners and operators face tremendous competition as more and more restaurants open each year. To stay in the game and outpace the competition, it\u2019s essential to play the game differently than your competitors by using the online space to your advantage. If you\u2019re wondering...<\/p>","protected":false},"author":1,"featured_media":5359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"Comment augmenter le nombre de r\u00e9servations dans votre restaurant et booster vos ventes ? - Yulmaz Marketing","description":"Les propri\u00e9taires et exploitants de restaurants doivent faire face \u00e0 une concurrence \u00e9norme, car de plus en plus de restaurants ouvrent chaque ann\u00e9e. Pour reste"},"footnotes":""},"categories":[40],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":4,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":6255,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/posts\/834\/revisions\/6255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/media\/5359"}],"wp:attachment":[{"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yulmaz.com\/en\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/yulmaz.com\/wp-content\/uploads\/2021\/12\/Site-web-restaurant-.png\")
<\/figure>\n\n\n\nAdd a table booking widget on your website<\/h2>\n\n\n\n
However, it\u2019s not enough to have a booking widget; you should look for the best free restaurant reservation system to cut costs. This will make online reservations a hassle-free experience for your site visitors and a cost-free way to increase restaurant traffic for you.<\/p>\n\n\n\nUse a no-nonsense call to action\u2026<\/h2>\n\n\n\n
Your \u201cReserve Now\u201d or \u201cBook a Table Now\u201d button should be easy to find wherever the customer might be on your website. Place it on every page above the fold. You don\u2019t want it getting lost in the footer or among other calls to action.<\/p>\n\n\n\nUse social media to build a reputation<\/strong><\/h2>\n\n\n\n
Let people know you take online reservations on Facebook<\/h2>\n\n\n\n
How do restaurant reservations increase through Facebook? One sure way is to let people know you take online table bookings on your Facebook page. Create a cover photo advertising this functionality and let that be the first thing people see when they visit your page.<\/p>\n\n\n\n![\"\"](\"https:\/\/yulmaz.com\/wp-content\/uploads\/2021\/12\/Online-reservation-.png\")
<\/figure>\n\n\n\nSet up online reservation offers<\/h2>\n\n\n\n
Use SMS marketing<\/h2>\n\n\n\n