Comment le marketing mobile pour les restaurants vous aidera à gagner plus de clients dans le secteur alimentaire ?

Marketing is looking for more and more space in the online world. These days, when people are looking for a good meal, they tend to use their smartphones to Google nearby restaurants. And if you don't implement the right mobile marketing techniques, chances are you'll lose a lot of customers. So why not take advantage of mobile marketing for restaurants?

Your mobile marketing game should be smart enough to get maximum attention from foodies. People get to know about your brand when you use the right ways to inform them. There are various tips to make a lot of money online by implementing the right mobile marketing techniques to grow your business. You can use smart payment methods like Google Play, and more, to deliver orders online. But there are other tricks you need to implement to start getting attention online. Therefore, read the article carefully to know some of the best mobile marketing strategies. Stay hooked until the end.

Mobile marketing for restaurants that you should use

1. Design of websites adapted and friendly for mobiles

Creating a website exclusively dedicated to your restaurant's services is important for its growth. Your customers will easily find your services on the website and decide if the food and atmosphere offered by your restaurant is right for them. Therefore, an organized and mobile-friendly website is highly recommended.

Your website should be responsive, which means it should not show unnecessary data to customers. Because in this case, less is more. Ideally, you should make sure they see your menu, your address, your special offers, as well as your social media profiles. And if you have a space where you can add some delicious photos of your menu that make people want to see it, then that's great

The website should be also responsive for mobiles to fit perfectly on the screen. In addition, we suggest that you create a website that is both responsive and mobile-friendly, like the one we provide. This will help you provide valuable information to potential customers, which will translate into significant revenue for you.

2. Create a community on social media

Social media is definitely the best place to market your business. Especially these days, food-related posts are very trendy on different social media platforms. Through these platforms, you can not only interact with your potential customers and let them know about your business, but you can also run ads to get attention.

If you are new to the world of digital marketing, you should get a digital marketing professional who can help you generate leads and gain customers in the food industry. If you have some experience, then be sure to post frequent photos of your mouthwatering dishes, or post more information about your specialties. You can also ask customers to use your restaurant's name as a hashtag (e.g., Restaurant Pronto) in any social media post in exchange for a free shot/free drink/free dessert.

Also involve your target customers in quizzes, polls or fun surveys. This way, you will know a lot about their preferences. Once you know what foods and services your customers demand, you can improve your restaurant accordingly. For example, you can prepare fun quizzes about different cuisines or menu items. If a quiz or menu item attracts the most players, you'll know that your customers love that cuisine or item.

3. Targeting customers based on their location and language

You can use social media marketing tools to implement "geographic targeting" Here is a step-by-step guide to implementing successful geographic targeting :

Use Facebook ads to target your potential customers.
Target Facebook pages of restaurants or popular food products.
In the countryside, target your preferred location. It is highly recommended to target only your own city in order to deliver the food easily.
Write good versions in different regional languages and target the audience in each language.

4. SMS marketing

SMS marketing is one of the most popular mobile marketing strategies. You've probably received text messages from other brands talking about their service. You will need to do the same in order to gain more food customers. It is basically a technique that uses permission to promote a brand through SMS. You can receive their contact number either from your website's sign-up process or from your restaurant's review form. You can use their number to promote your business by sending the following types of SMS messages:

Reminder "table ready"
Reservation reminder
List of new food menus
Réductions spéciales pour les clients réguliers
Célébration d’événements spéciaux
Services de livraison à domicile
Services de réservation pour les fêtes d’anniversaire, etc.

These text messages are useful to remind your customers of your services. You can send group SMS for a very affordable price.

5. Create your restaurant's custom application

Nowadays, most people don't have much time to go to restaurants and prefer home deliveries. Therefore, having a mobile app will greatly help you increase your sales.

Having your own app is much better than being included in Grubhub's list of restaurants, because you eliminate the competition.

On Grubhub, or any other outside food platform, your customers can easily leave your restaurant's profile page and simply go to other restaurants. However, by using your own targeted mobile app, more customers will actually order from you.

So, if you don't already have one, you can create such a custom app for your restaurant. And if you don't have time to do that, you can also get your branded restaurant app from us.

Once your app hits Google and App Store, the next step is to promote your own app using your social media accounts. This will help you gain huge awareness among tech-savvy food lovers.

6. Use content marketing

Content marketing is another great marketing method. You can create content on a variety of food-related topics to reach your desired customer base. Include your restaurant's website or app link in the content.

We suggest you focus on eye-catching visuals. A smart combination of content and visuals will help you improve your mobile marketing plans.

7. Join Google

Google is the digital best friend of the current generation and the generation to come. So, it is high time that you leverage the benefits of Google to gain food customers. You can easily achieve this by taking the first step towards creating a business page on Google My Business. This way, your restaurant will be able to appear in Google searches. Make sure that all the information provided on the page is authentic and matches your website. You can also use Google Ads for in-game mobile marketing or to appear on other platforms via ads.

8. Sign an agreement with food bloggers and vloggers

Food blogging and vlogging are very trendy right now. So you can sponsor a few well-known influencers on social media - from your area - to advertise your restaurant.

You can also create your own blogging or vlogging platform. Upload various creative food contents related to your restaurant on these platforms. Video content attracts more visitors than the text format. So, YouTube can be of great help in attracting attention. Use a good camera to take photos or record high quality videos.

We hope this article has helped you understand how mobile marketing can help you attract potential customers. Make sure that in addition to following these tips, you provide good quality food. You may gain a lot of customers initially, but in the end, they will only stay loyal to your restaurant if you deliver on your promises. So start using mobile marketing for restaurants to give your establishment a boost in growth.

If you are interested in marketing strategies for your business, do not hesitate to send us your needs via email: contact@yulmaz.com. In the meantime, don't forget to get our 100% free video training "The Key Recipe" to develop your restaurant in 6 steps.